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  • Chris Cisneros

A Hole New Way

Updated: May 10, 2018

Tylenol's Rapid Release Gels commercial caught my attention last night.

The big idea is that these gels have laser-drilled holes to release medicine quickly.


Watch the clip below.



I chuckled a bit when I saw how hard they were pushing this "advanced" technology.

The orchestral music makes Tylenol seem like a fine delicacy. Sort of like medicinal caviar.


After seeing this commercial, I wrote a subtle parody using Advil as a competitor —

with technology I completely made up.


So, here's my version:

[picture beautiful shots of a Liqui-Gel; orchestral music playing; voice-over is a

middle-aged man with posh English accent]


"Introducing the new Advil Fast Release Liqui-Gel.


Our newly-patented delivery system uses isometric sound wave nano bursts to form micro holes, altering the gel capsule at the molecular level, for fast release and relief.


Say goodbye to archaic lasers and leeches.


The future of medicine has arrived. Advil"

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